Jamaica Badminton Academy Shuttle Showdown
What they needed
The Jamaica Badminton Academy organized its inaugural tournament, “Shuttle Showdown,” aiming to foster badminton’s growth in Jamaica and attract local talent.
The Academy sought to maximize sponsorship engagement, media presence, and participant turnout, setting a goal to build awareness around badminton as a sport accessible to all ages and backgrounds.
Services provided
Sponsorship Acquisition
- Secured over 15 corporate sponsors, including Lifespan Spring Water, Chas E. Ramson, and ZALCO Distributors.
- Garnered a total sponsorship budget of over $4 million JMD, ensuring strong financial support and valuable in-kind contributions for event logistics and prizes.
Media Partnership and Coverage
- Established a media partnership with TVJ, which resulted in coverage on TVJ News and Hitz 92 FM, amplifying the tournament’s reach across Jamaica.
- Arranged over 10 interviews and features across key media outlets, including Sports Max, The Observer, The Gleaner, CVM, Loop Jamaica, Our Today, NNN, Power 106 FM and more, solidifying the event’s presence in local and digital news.
Public Relations and Promotions
- Developed press releases and media kits that highlighted the Academy’s goals and the tournament’s significance to local sports culture.
- Secured coverage in online and traditional media outlets, reaching an estimated audience of over 500 participants and spectators.
- Engaged sports media channels and leveraged social media platforms to increase awareness and encourage registration.
the outcome
Increased Participation: Attracted over 500 participants from across the country, demonstrating the tournament’s success in drawing interest from badminton players and fans alike.
Brand Exposure for Sponsors: Partnered sponsors received extensive brand exposure, not only through event presence but also via widespread media features and online promotions, creating lasting value for their involvement.
Enhanced Visibility for Badminton in Jamaica: The Shuttle Showdown generated substantial media coverage, appearing in top outlets like Sports Max, Jamaica Observer, CVM, and Loop News, which helped to elevate badminton’s profile within the Jamaican sports community.
The Shuttle Showdown 2024 stands as a testament to ND Communications’ expertise in strategic sponsorship acquisition and media relations. Through our collaborative efforts, the Jamaica Badminton Academy successfully positioned itself as a key player in Jamaican sports and generated lasting brand value for its sponsors. ND Communications is proud to have played a vital role in elevating this event and fostering community engagement through sport.
