case study

iosco annual conference

What they needed

Each year, the members of the International Organization of Securities Commissions (IOSCO) gather to discuss important issues related to world securities and futures markets. In 2017, they chose Montego Bay, Jamaica.

We were on hand to help the local hosts, the Financial Services Commission of Jamaica (FSC), to acquire sponsorship and get media coverage for the event.

Services used

• Sponsorship Management
• Public Relations
• Media Relations

what we did

For this undertaking, ND Communications first set out to acquire sponsorship funding for the event. We compiled a comprehensive proposal detailing the benefits of the event to potential partners. In the end, our relentless efforts attracted over 8.5 million Jamaican dollars in sponsorship for the 2017 staging of the conference.

Click image to see full proposal

We were also tasked with scheduling TV and radio interviews for the Communications Manager and Chairman of FSC, and securing media articles in the Business and Finance sections in all major Jamaican newspapers.

As is customary, we also extended an invitation to the Minister of Finance and Public Service of Jamaica, the Honourable Audley Shaw, CD, MP. He graciously accepted and gave the opening remarks at the conference.

Finally, ND Communications prepared a report at the end of the conference favourably meeting the requirements of the international IOSCO body.

It was an absolute pleasure working with you as the PR/Sponsorship Management Consultant for the Financial Services Commission (FSC).

There was complete satisfaction with the brilliant and professional job you did in helping the FSC to achieve the level of sponsorship and media/social media exposure required to host the International Organization of Securities Commissions (IOSCO) 2017 Annual Conference in Montego Bay, May 14-18, 2017 - a global event with over 500 attendees representing over 100 jurisdictions.

You understood the protocols of the event, knew the targeted markets and audience, and was able to structure appropriate and timely advertisements and messages to generate buzz and interest. The feedback received from sponsors highlighted the ease with which they worked with you as well as your flexibility in order to have their and the FSC objectives align and materialize. They also cited your ability to creatively fashion solutions to challenges involving very tight timelines as well as accommodating special requests.

Your planning was meticulous and your execution was perfect. We were totally pleased with your performance which played a significant role in the success of the conference.