MASTERCARD DAY 2024
What they needed
MasterCard, the global technology company in the payments industry, hosted its first-ever Mastercard Day in Jamaica in April 2024. The event brought together top executives and representatives from leading financial and technological institutions to delve into emerging trends, address challenges, and seize opportunities within the payments ecosystem.
The assignment for ND Communications for the inaugural Mastercard Day was to determine and implement a media engagement strategy to achieve journalist attendance at a media roundtable and for reporters to conduct 1:1 interviews with MasterCard executives. The ultimate goal of the project was to earn coverage of MasterCard’s key messages around trends, challenges and opportunities in the payments sector.
WHAT WE DID
To address these challenges and achieve Mastercard’s objectives, we implemented a comprehensive media engagement strategy:
Media Contact List Update
Update Mastercard’s media contact list with current and relevant media outlets, including new journalists and updated email addresses.
Personalized Media Outreach
Distribute media invitations and follow up to secure RSVPs for the media roundtable.
On-Site Media Management
Register all attending journalists, organize interviews with MasterCard executives and photography of the media roundtable.
Post-Event Follow-Up
Distribute post-event press releases, follow up to achieve virtual interviews for journalists unable to attend in person, prepare and pitch a photo spread feature to a Tier 1 print media outlet, media monitoring and reporting of coverage earned.
the outcome
The success of our public relations strategies exceeded expectations and delivered tangible results for Mastercard:
● Media coverage with over 15 stories published across online, digital, print, and TV platforms, (See stories on CVM TV, and in The Jamaica Observer, Our Today and Business Access TV.
● Mastercard emerged as a leading advocate for financial inclusion and innovation in Jamaica, solidifying its position as a trusted partner in the region.
● The momentum generated by the event continues to resonate within the Jamaican community, inspiring ongoing conversations and initiatives to promote financial literacy and economic empowerment.
● The extensive media coverage and positive sentiment surrounding Mastercard Day fostered goodwill and strengthened the company’s reputation among stakeholders, including enhanced media relations with key media outlets, ensuring better engagement for future events.
