News & Updates
July 26, 2025
Our Founder and CEO, Nicolette Armstrong, wrote an article Caribbean sports media house, Sportsmax. Here’s a snippet from the article:
“In a country as spirited and athletically gifted as Jamaica, it’s puzzling how many brands still overlook sports as a powerful marketing vehicle. Entertainment events continue to command the lion’s share of sponsorship budgets, while tournaments, youth leagues, and promising athletes struggle to secure even modest backing. But in 2025, that should no longer be the norm.
It’s time for brands to view sports not just as a goodwill gesture, but as a dynamic, data-driven strategy that brings heart, reach, and return to their marketing portfolio.
As a sponsorship consultant and PR strategist with more than 14 years of experience, securing over J$60 million in funding and collaborating with organizations like Netball Jamaica, the Jamaica Badminton Academy, and the Jamaica Squash Association, I’ve witnessed firsthand how sports sponsorship can reshape a brand’s relationship with its consumers and community. When done right, it offers far more than logo placement. It builds culture. It drives impact.
